Handmade: this is the hallmark of a new slow-tech concept that shuns modern technologies of mass production, reviving forgotten skills and giving products a patina that immediately feel authentic, industrial and original. Crafted by highly skilled hands using careful, precise movements, the artisans display expertise that has been acquired over the years and cultivated with passion, ensuring that those secrets of the artisan will not be lost. These talented artisans work with patient, old-fashioned movements creating styles that are always new, yet reflect a sense of tradition. Freehand craftsmanship makes each design exquisitely unique. Handmade, giving us a slow-key elegance that is renewed season after season yet never loses its ties with tradition because it is based on the solid values of natural materials and ancient craftsmanship.

Excellence for VonWinckelmann is a synonym for fine details, from fit to the final finish, which is closely related to tailor made manufacturing. The tailored apparel represents the perfect union of deconstructed forms combined with refined and handmade details, creating a slow smart look. Back to family values for perfection and sophisticated taste are the principles that shape and create the unique designs. Each item has been designed personally and manufactured by Indonesian tailors. All embody a unique hand finished experience of the highest quality, preserving the art of tailoring. Understatement at its finest!

Hearkening to the “non mass production’’ movement, VonWinckelmann responds to this by reducing the usual twice yearly collections into groups of appropriate outfits for random moments of wear during the season. There is no longer the risk of buying full range collections every 6 months but now seasonal refreshments throughout the year. Retailers no longer must meet the obligation of minimum quantities. Signing up for this tailored concept guarantees stocks of updated trend collections translated into slow sophisticated and metropolitan apparel. No high risk but tailored custom made orders instead!

Franklin von Winckelmann is an entrepreneur and designer. Since 2004 he has created sophisticated lifestyle collections that surpass in authenticity and timelessness which have been internationally praised. He is the last descendant of the aristocratic Von Winckelmann family, carrying on his noble family name by founding an innovative, unconventional and sustainable brand: ‘VonWinckelmann’. Working in Bali and Java, Indonesia he designs, develops and produces recycled and non recycled textiles into authentic lifestyle products. The whole manufacturing process is under his auspices!

VonWinckelmann is a noble brand in every sense of the word: organic and fair trade, stemming from classical tradition. VonWinckelmann strives to create ecofriendly, sustainable, high quality products that are locally sourced and produced. In accordance with Vonwinckelmann’s design philosophy, each piece embodies perfection, attention to detail and refinement.

more information and to apply the look book SS2017
Office VonWinckelmann, tweede helmersstraat 19/3, 1054 cb amsterdam, the netherlands